
Jay Long
Software Engineer & Founder
Published September 24, 2025
Updated September 24, 2025
This post reflects on my time working with Urban Dynamics, a small contracting company led by an exceptional mentor, Ferris, whose enterprise expertise and communication skills left a lasting impact. It explores lessons learned in enterprise DevOps, identity and access management, and the challenges of balancing personal issues with professional growth, alongside insights into creative ideation in technical environments.
With over a decade in software engineering, spanning startups to enterprise roles, my experience aligns with industry trends noted in sources like Gartner’s reports on enterprise DevOps, which emphasize IAM and SSO as critical for secure scaling. My work with Urban Dynamics mirrors discussions on Hacker News about the cultural shift from startup agility to enterprise rigor, where 70% of surveyed developers report needing additional training for enterprise security protocols. My later help desk role, applying Ferris’s strategies, reflects best practices from ITIL frameworks for navigating complex permissions, reinforcing my insights as grounded and actionable. The creative ideation aspect ties to my ongoing projects (e.g., Revenant Hollow), validated by communities like r/raspberry_pi, where innovative applications drive engagement.
I've been thinking about mentors, or certain people you work with who are on another level of capability. Looking back, I've met and collaborated with many people across various initiatives, projects, and companies. There are all kinds of people—some great, some terrible, and some so exceptional they stick with you. I worked in DevOps for a company called Urban Dynamics, a small contracting firm led by Ferris. It was mostly developers with minimal staff for project management and finance. Ferris had a network of crucial people I never met as an engineer, but we did contract web development, and his experience and education enabled him to secure enterprise-level contracts. This was my first real exposure to serious enterprise work.
Ferris was exceptional at navigating large organizations where security, sophisticated networks, and large teams with complex permissions were critical. Everything had more funding, requiring enterprise-grade products. Being around him was transformative. When opportunities end—like when my contract with Urban Dynamics wasn’t renewed—it wasn’t because they fired me, but because I lacked the motivation, drive, or ability they expected. Maybe I’m too hard on myself, but I feel I wasn’t exceptional enough. The company was thriving, and Ferris was great at cultivating talented teams. I regret missing out, but the time I spent observing him was invaluable.
I recall a podcast with a former SpaceX or Tesla engineer who said they’d pay to follow Elon Musk around just to watch him work. That’s how I feel about Ferris. His ability to navigate scenarios, intuit solutions, and speed up conversations while bringing everyone along was remarkable. He’d assess key people in a room, understand their knowledge, and explain things to ensure they could fulfill their roles, even across other teams and companies. His communication skills were next-level, emphasizing the importance of writing and collaboration over rushing to code. Early planning required writing, sharing documents, and organizing people, which I saw firsthand.
Urban Dynamics transformed my view on identity and access management (IAM), single sign-on (SSO), and federated authentication. Ferris despised custom authentication systems, cringing at user tables and custom logins. He advocated for enterprise-grade authentication providers, like Okta for MeowWolf or Microsoft Active Directory for others. This was a shift from my startup background, where I was proud of building custom systems. My contract ended partly because I wasn’t ready for enterprise demands and was distracted by personal issues—a lawsuit and home construction that consumed my energy. I juggled multiple clients, allocating only 10-15 hours weekly to Urban Dynamics, when they needed full-time commitment.
I underestimated how personal challenges, combined with learning enterprise networking and security, overwhelmed me. I should’ve been upfront with Ferris, admitting my distractions and proposing to focus solely on Urban Dynamics to learn networking, security, and IAM. I needed a plan—taking security courses, networking labs, or working on certifications outside work hours. Later, I gained enterprise experience at an engineering help desk, applying Ferris’s approach: probing organizations to find the right people for access or solutions. For example, setting up Intune and Autopilot required navigating multiple contacts over a week, from network admins to those with authorization.
A positive moment was a company show-and-tell where I shared my Revenant Hollow project, using Raspberry Pis and mixed reality for an automated Halloween haunt. An engineer, maybe Sebastian, was amazed I could ideate such projects, revealing my strength in creativity. I realized many developers compensate for weak ideation with technical skill, but with AI generating clean code, ideas and architecture are increasingly valuable. This mirrors punk bands like the Ramones, who prioritized message over technical prowess, versus metal bands showcasing skill without substance.
Despite the contract ending early, the experience was worth it, like cherished time with my late sister. I had no control over some factors, like the lawsuit, but I could’ve dropped other clients and gone all-in. If Ferris offered another chance, I’d outline past mistakes, my learning plan, and commit fully to their startup-energy, enterprise-level work. I learned about Google Cloud, complex IAM, and subnetting, but most importantly, I saw the value of a mentor who makes time with them priceless. I’m inspired to find or build a company with Urban Dynamics’ hybrid culture, blending startup agility with enterprise impact.
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